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Olympic Broadcasters on Board for Guangzhou 2010 Asiad

2009-01-03 10:23:00 GAGOC

December 31, 2008 - The Host Broadcaster for the Guangzhou 2010 Asian Games, Guangzhou Asian Games Broadcasting Co., Ltd. (GAB), was officially inaugurated on Wednesday.


 GAGOC Executive Deputy Secretary General Xu Ruisheng at the founding cememony


The consortium, comprising Guangzhou TV, Guangdong TV and the broadcasting and media team from Beijing Olympics Broadcasting Co., Ltd. (BOB), was selected in September, at the end of an intensive open bidding process.


Guangzhou Asian Games Broadcasting Co., Ltd. (GAB), was officially inaugurated.

In keeping with international practice and Olympic Council of Asia (OCA) requirements regarding the Games’ Host Broadcaster, GAB was set up as an independent business entity and has assumed full responsibility for broadcasting the Games.

The broadcasting and media professionals that have joined GAB collectively bring to the table a wealth of experience gleaned in part from their work in coordinating activities and providing services during the Beijing Olympics earlier this year. This group of experts is well suited to steering the new company in the lead up to, and during, the Games.

Mr. Ma Guoli, who has been appointed CEO of GAB, is a well-known sports media executive in China and has years of experience in broadcasting, having been involved in delivering services at a number of Olympic and Asian Games. A former director at CCTV 5, Ma was nominated as one of the 50 “Most Influential People in Sport” by the UK’s Guardian newspaper in 2000.

Back in 1990, Ma was involved in planning and delivering the ITVR signal of the 11th Asian Games which was held in Beijing. More recently, he has led teams from CCTV 5, China’s first sports channel, in handling ITVR signal for the Olympic Games in Athens in 2004, the Winter Olympic Games in 2006, in Torino and the 15th Asian Games in Doha, also in 2006.

His most recent appointment, prior to taking up the top post at GAB was as COO of BOB. The world-class standard of broadcasting provided by BOB under Ma’s direction during the Olympics brought him and the broadcasting group international acclaim.

Mr. Bai Li has been appointed COO of GAB. Bai has more than 20 years’ experience in sports broadcasting, stretching back to 1990, and was closely involved with delivering broadcasting services to games venues at the 11th Asian Games. Bai is a former director of the Sports Department at Shanghai Oriental TV. He also founded Shanghai Oriental Basketball Club and previously served as General Manager there. In 2001, Bai was appointed Director of Shanghai Media Group’s (SMG) sports channel and, in early 2005, he joined BOB as Deputy Director of Production.

As well as Ma and Bai, a large number of well-trained broadcasting and media professionals, with experience of working at the Beijing Olympics, have joined the GAB team. These specialists will be deployed in a wide variety of areas in the new company, including TV, engineering, telecommunications, graphic design, lighting, information technology, broadcasting services, finance and logistics management.

Staffs at GAB have almost four years of experience gathered during preparations and later, actually delivering services, for this year’s Olympic Games. Overall, the team is responsible for successful broadcasting some 28 events involving 44 venues and over 90 ITVR signals, during the Games. It produced 5000 hours of broadcasts during that period, delivered to an estimated audience of 4 billion. This year’s Olympic Games was also the first ever to be broadcasted entirely in HDTV Standard and 5.1 stereo surround sound.

The main responsibilities of GAB during the Guangzhou 2010 Asian Games are to:

- provide ITVR signal in accordance with the requirements of the Guangzhou Asian Games Organizing Committee (GAGOC) and Broadcast Rights Holders;

- plan and deliver reliable ITVR signal and unilateral signals from Games Venues to the International Broadcast Centre (IBC), Main Press Centre (MPC) and other locations, as designated by GAGOC and OCA, during the Games;

- participate in the design, construction, installation and management of the International Broadcast Centre (IBC), the hub for television and radio broadcasts, before and during the Games;

- provide unilateral and multilateral broadcast services at Games venues, IBC and MPC, to accredited TV and radio stations, during the Games;

- assist GAGOC in venue design, construction, installation of broadcasting facilities and equipment and in managing these facilities and equipment during the Games.

- assist in meeting the broadcasting needs of Broadcast Rights Holders during the Games

The establishment of GAB is an important event in the lead up to the Guangzhou 2010 Asian Games and signals the beginning of official broadcasts for the Games. The team assembled at GAB has a wealth of experience in television signal production and broadcasting and, as evidenced by the truly exceptional services provided during the Beijing Olympic Games, there is no doubt that it will be able to meet the rigorous and world-class standard of broadcasting required in 2010, as well as provide impeccable services to Broadcast Rights Holders.