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Buying Guangzhou 2010 licensed products online

2009-05-08 09:35:00 GAGOC

May 7, 2009 - Southern Metropolis Daily signed a contract with the Guangzhou Asian Games Organizing Committee (GAGOC) yesterday and became the exclusive online merchandiser of the 16th Asiad's licensed products. Executives of both sides attended the signing ceremony, including Liu Jiangnan, Deputy Secretary General of GAGOC, Fang Da'er, Director of GAGOC's Marketing Department and Zhang Dongming, Deputy Chief Editor of Nanfang Media Group.

Southern Metropolis Daily signs a contract with GAGOC and becomes the exclusive online merchandiser of the 16th Asiad's licensed products

Online shopping has become an important part of people's everyday life, said Liu. He indicated that since there is a lack of franchised stores for the licensed products in some regions, it would be a good idea to sell them online - an unprecedented move in the Asian Games' history.

Southern Metropolis Daily Operation Company, under Nanfang Media Group, was authorised as a franchised merchandiser by GAGOC in November last year, after public solicitation and evaluation procedures. Yesterday it became the exclusive online merchandiser of the Games' licensed products.

The company is currently building an online platform for the display and sale of the licensed products and the online ordering service will soon be available.

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