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Special Olympics Europe/Eurasia and Eurolotto.com/Cherry sign sponsorship agreement

2011-05-31 09:21:00 SportAccord

30/05/2011 - Special Olympics Europe/Eurasia, the largest Sports Governing Body for People with Intellectual Disabilities in Europe and Eurasia, and Eurolotto.com, the European wide online lottery and gaming internet company, have today announced a new strategic partnership under which Eurolotto.com (including the Cherry and Euroslots brands) becomes the Official Lottery Partner of Special Olympics Europe/Eurasia.

The agreement includes marketing and promotion of Special Olympics Europe/Eurasia and Eurolotto through TV commercials, media and press coverage, radio, internet sites, in particular on Eurolotto.com, Cherry.se and Euroslots.com, as well as main social media sites such as Facebook (www.facebook.com/eurolotto and www.facebook.com/specialolympics ), Twitter and various Blogs.

The partnership will allow Eurolotto, currently available in 23 European languages, to reach an audience of millions in 58 countries throughout Europe and Eurasia. It confirms and underlines the company’s emphasis and commitment to social investment and ongoing market expansion throughout the region.
With daily draws and a progressive jackpot with a minimum of 25 million euro EuroLotto.com is Europe's largest daily lottery. The Lotto draw is licensed by the Maltese Lotteries and Gaming Authority (LGA) and the daily draw is physically monitored by the LGA in Malta. Besides the EuroLotto lottery, various Scratch cards are available with a largest possible jackpot of 5 million euro. The agreement is signed between Cherry's wholly owned subsidiary; Euroslots Ltd. and Special Olympics Europe/Eurasia. Many of the Special Olympics national programs will also be benefitting not only through the PR and awareness campaigns but also receiving a portion of the lottery profits in the respective countries.

“We are particularly pleased with the fact that our customers also support and help our beneficiaries, Special Olympics Europe/Eurasia. The movement has been changing lives and attitudes for more than 40 years and now Cherry contribute to Special Olympics activities.Special Olympics is one of the world’s most favorable brands and organizations and we are very proud take part in a movement that is so special to so many million individuals, athletes and families around the world. We like the idea of ‘Inclusion’ and ‘Social Integration’ of people with intellectual disabilities into the society through sports. In addition, we share many of the Special Olympics values and attributes that are important for EuroLotto as well: respect, joy, hope, dignity, passion and fair play. We are very inspired to provide more people with intellectual disabilities more sporting opportunities and to become Special Olympics athletes, being able to train and compete on a more regular basis to improve their skills and to experience joy.This agreement enables EuroLotto to be associated with one of the world’s most inspiring organizations. Our support goes beyond the economic investment and underlines EuroLotto’s interest in corporate social investments”, says Gunnar Lind, CEO and President of Cherry/EuroLotto.

Kai Troll, Director with Special Olympics Europe/Eurasia, said: “We are happy to welcome Eurolotto/Cherry to the Special Olympics family. The partnership is a strategic step in reinforcing the strength and value of our global Special Olympics brand on a European platform. Eurolotto is an excellent partner for us, not only for the economical part but also through our mutual commitment to develop initiatives and activities to promote the mission and values of Special Olympics. This is a perfect opportunity for cross-border promotion and communications to increase awareness of both organizations and to promote our cause in many of the European/Eurasia markets. We are very thankful to each Eurolotto/Cherry customer that will help to make a difference”.

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