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A New World: Rio 2016 unveils official slogan for Olympic

2016-06-15 09:08:00 Rio 2016

Rio 2016 motto promotes the concepts of transformation through sport and changing the world for the better

The slogan was revealed to the world's media at a ceremony in Barra Olympic Park (Photo: Rio 2016)

The Rio 2016 organising committee has revealed the official slogan for the first Olympic and Paralympic Games in South America: “A New World”.

The motto and the accompanying manifesto were revealed in a special ceremony at Barra Olympic Park on the afternoon of Tuesday (14 June), 52 days from the start of the Rio 2016 Olympic Games.

Earlier in the day, the curtain was lifted on the designs of the medals for the Olympic and Paralympic Games.

Along with the Olympic torch, the medals and the mascots, the slogan plays a major part in creating the unique identity of each Olympic Games. For Rio 2016, the core values of the slogan and the manifesto are unity, respect for diversity and the will for change.

"It is what the Olympic movement is all about – changing the world for the better" said Thomas Bach, the president of the International Olympic Committee (IOC) at the event.

"Here in Rio you will make of it a great experience. Because there will be a Rio de Janeiro before the Games and another after, a new and better city. The future is for the youth of Brazil. See you in 52 days."

Olympic inspiration

Citius. Altius. Fortius. The famous Latin words of the Olympic motto, which mean "faster, higher and stronger," serve as a starting point for the creation of slogans and manifestos for each edition of the Games.

Four years ago, London 2012 used the phrase “Inspire a generation” to bring the message of the Games to young people. At Beijing 2008, the message was one of unity in the phrase “One world, one dream." In 2004, Athens celebrated the return of the Games to Greece with the simple slogan: "Welcome home."

"Our legacy is the desire for a better world," Rio 2016 brand director Beth Lula said. "The slogan is the brand's promise to society. We live in a world that is undergoing huge transformations. At Rio 2016 we want to create a better world and leave this as a legacy to the generations to come."

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