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Record number of countries set to broadcast Rio 2016 Paralympic Games

2016-09-06 10:37:00 Rio 2016

The Rio 2016 Paralympic Games begin this Wednesday (7 September) and run until Sunday (18 September) (Photo: Rio 2016/Alex Ferro)

The International Paralympic Committee (IPC) has confirmed that the Rio 2016 Paralympic Games will be covered by television, radio and online outlets in a record 154 countries from 7-18 September.

At the London 2012 Paralympic Games, coverage was beamed to 115 countries. At Rio 2016, there will be an increase of more than 30 per cent in the number of territories showing the Games.

The IPC said it is now more confident than ever that it will reach a cumulative global audience of four billion for the first time.

Alexis Schaefer, the IPC’s marketing and commercial director, said: “we are excited to be able to build on the success of 2012, where we reached a cumulative 3.8 billion viewers, with a number of new broadcasters coming on board.

"Existing partners have also recognised the demand and potential of Para sport by boosting their coverage, utilising new technologies and spreading it across platforms.”

The IPC expects Rio 2016 to be the start of a revolution in the way people watch Paralympic sport, with some broadcasters choosing to create multi-platform options for their viewers online, in apps and on television.


“Overall digital output is increasing, alongside our own social media coverage with even more behind the scenes content and real-time videos than ever before and a record 680 hours of livestreaming at Paralympic.org on 15 high definition channels,” Schaefer said.

Fans can find out where they can watch Rio 2016 in their country at https://www.paralympic.org/watch-rio-2016, with more deals expected to be added before Rio 2016 gets underway.

 

 

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