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Digital, AI techs to have impact on Olympics' future: industry insiders

2020-01-08 14:24:00 Xinhuanet

LAS VEGAS, the United States, Jan. 7 (Xinhua) -- Digital and artificial intelligence (AI) technologies are making the Olympics a more exhilarating experience for athletes and fans, Olympic organizers, sponsors and technology partners said Tuesday.

Speaking at a special panel held during the 2020 Consumer Electronics Show (CES) in Las Vegas, Josh Walker, president and co-founder of Sports Innovation Lab, a company that provides data-driven technology insights, predicted that a new age is coming for sports.

"It's the Age of the Fluid Fan, with more choices than ever before. As fans, we want to watch whatever we want, whenever we want," he said, adding that this kind of unique experience can only be achieved by new technology and that the Olympic Games is the best stage to show it.

Rick Echevarria, vice president of Sales and Marketing for Intel's Olympic Program Office, made similar observations.

"The Olympics is synonymous with high performance and breaking boundaries. The Olympics bring the world together, so our missions are aligned," said Echevarria. "The business opportunities are phenomenal, and we believe collaboration between Intel and the International Olympic Committee (IOC) will shape the future."

Intel is building the most powerful computing infrastructure in the world to support the Olympics, capable of faster transmission speed and giving fans more choices regarding viewing angles.

Intel is also creating a virtual 3D map of the Olympic sites, so that designers, contractors, vendors, staging personnel, coaches and volunteers on site for the games can tour and inspect the facilities online well ahead of time in virtual space.

Kathy Carter, CFO of the Los Angeles Organizing Committee for the Olympic and Paralympic Games 2028, said there will be a smart Olympics in 2028 based on "smart home" and "smart city."

For example, athletes will no longer need keys to enter rooms due to new technology, Carter said.

"Smart city" will help green the Olympics, said Mike Reed, Dow's vice president of Olympic and Sports Solutions.

"We'll be focusing on finding solutions for sustainability, renewing our partnerships with Olympics leaders in the industries to reduce carbon footprint across the whole Olympic ecosystem, making things more energy efficient, reducing infrastructure waste, using reusable materials," Reed said.

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