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Helsinki 2012 logo representing nature and technology unveiled

2011-04-01 10:00:00 AIPS

March 31, 2011 - The official logo and event design for the Helsinki 2012 European Athletics Championships, representing nature and technology, was unveiled today at a press conference in the Finnish capital city.

The winning curve-shaped logo was chosen in an online vote from a shortlist of four, following an initial international contest through design website boblr.com that attracted 257 logo design proposals from 38 countries.

Helsinki 2012 General Secretary Esa Honkalehto said, “The whole process of selecting the logo through the online design competition and public voting fits particularly well with the theme of the 2012 European Athletics Championships, which is nature, design and technology.”

Tuukka Rantala, a Finnish professional designer who created the winning logo, said he got his inspiration from Finnish natural phenomena such as the northern lights and midnight sun.

“The logo consists of a dashed line or lace that forms two curves, which represent nature and technology, a kind of yin and yang of the modern world,” said Rantala.

“Gaps in the lace form rays that illustrate explosive energy and brightness that are present both in athletics and natural phenomena such as the midnight sun and northern lights.”

The official event design is by Helsinki-based advertising agency Kapina, and it combines lines of a running track with a shape of a circuit board, all in colours that can be found in Finnish nature.

“Helsinki will be the host city for the 2012 European Athletics Championships, but also the World Design Capital the same year. In the event design we wanted to combine these two and also emphasise the reputation of Finland as a country of high technology,” said Honkalehto.

The 21st European Athletics Championships will take place at the Helsinki Olympic Stadium from 27 June to 1 July 2012.

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