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World Athletics unveils four-year strategic plan upon reopening of its headquarters

2020-06-04 14:20:00 Xinhuanet

PARIS, June 3 (Xinhua) -- World Athletics published a new four-year strategic plan on Wednesday with the aim of driving the growth of the sport worldwide, as its headquarters in Monaco reopened this week after an 11-week shutdown.

In three online meetings that spanned the globe on Wednesday, World Athletics and its member federations discussed the direction athletics will take over the next four years and the short-term challenges and opportunities the sport faces as the world begins to emerge from the COVID-19 lockdown.

The new plan, with a vision to use the power and accessibility of athletics and athletes to create a healthier and fitter world, will deliver new initiatives and programs with a focus on four priority goals: event participation at all levels, people's developement, engagement of fans and strong partnerships.

According to World Athletics, their aim is to create a database of one million fans who actively choose to connect and engage with the organisation and the sport by the year 2024.

"It is exactly the type of roadmap our sport needs to bring together all our stakeholders with a single vision, mission and clear priorities," said the organization's president Sebastian Coe, noting that the full strategic plan will be available by the end of June.

"Over the next few months we have an unprecedented opportunity on the back of the increased physical activity of people in lockdown. The latest research from runrepeat.com shows that exercise has increased 88% during lockdown and running and walking has topped the tables," Coe added. "We need to inspire these people to continue the habits they have learned and we will with our own campaigns but also by embracing campaigns that many others in our sport are driving." Enditem

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