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POCARI SWEAT will be served at all training fields and stadiums during the Games period to athletes and referees
Saturday, 25 November, 2006 - POCARI SWEAT products are sold in more than 20 countries throughout Asia, such as Japan, Korea, China, Chinese Taipei, Indonesia, Singapore and Hong Kong, China, as well as Gulf Cooperation Council (GCC) countries. Approximately 2 billion cans (330ml-sized) are consumed every year throughout Asia and this sales figure maintains POCARI SWEATĄŻs position as the leading brand in the sports drink category in this region.
The Asian Games, the largest sports event in Asia, provides POCARI SWEAT with the best opportunity to promote the brand to athletes and the public. The long-term partnership with the Asian Games since Bangkok in 1998 has already proved the value of this event and so ensured the growth of POCARI SWEAT.
As well as sports events such as the Asian Games and Honolulu Marathons, POCARI SWEAT has been cooperating with the International Congress of Sports Science. POCARI SWEAT is served as a sports drink, but at the same time works as a health-conscious beverage for hydration. The research on POCARI SWEATĄŻs effectiveness in alleviating long-distance travel syndrome was presented in the Journal of the American Medical Association, and many sports doctors have recognised POCARI SWEATĄŻs hydration effectiveness.
POCARI SWEAT will be served at all training fields and stadiums during the Games period to athletes and referees. In addition, POCARI BASE CAMP (PBC) is located at the AthletesĄŻ Village to communicate with and provide necessary information to athletes. POCARI SWEAT staff from more than 10 countries will act as consultants on hydration during exercise for each National Olympic Committee.
We believe that the Asian Games in Doha will give us the opportunities to expand our brand recognition over the GCC countries, where the brand awareness is not as high as in the Far East area. POCARI SWEAT is sold with the GamesĄŻ composite logo in the GCC countries and it is the only consumer canned product carrying this logo in this market.
POCARI SWEAT is excited to be the Official Partner of 15th Asian Games Doha 2006 and is expecting the success of this event so that we achieve our goals of sponsorship.
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