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IOC and Alibaba Group launch historic long-term partnership

2017-01-22 11:09:00 IOC

Breakthrough partnership will support the IOC and the Olympic Movement achieve Olympic Agenda 2020 vision in a new digital era

The International Olympic Committee (IOC) and Alibaba Group (NYSE: BABA) today jointly announced a long-term partnership through 2028. Joining The Olympic Partner (TOP) worldwide sponsorship programme, Alibaba will become the official “Cloud Services” and “E-Commerce Platform Services” Partner, as well as a Founding Partner of the Olympic Channel.

The partnership was announced today at the World Economic Forum in Davos, Switzerland, with IOC President Thomas Bach, Alibaba Group Founder and Executive Chairman Jack Ma and Alibaba Group Chief Executive Officer Daniel Zhang.

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