LONDON, February 6, 2009 - IOC member and former President of the World Anti-Doping Agency (WADA), Richard W.Pound, is to head Play the Game’s new Advisory Board.

"Sport is confronted with a number of serious challenges, ranging from corruption and doping to the changes in people’s lifestyle around the world,” says Pound. “More than ever we need to face these challenges with full transparency and readiness to involve the public in finding solutions, and Play the Game plays an important part in this process.”

“It is the only international platform that creates open dialogue between the leaders who manage sport and those media people and academics that analyse or criticise it, and both sides can benefit a lot from sharing knowledge and experiences.”

Pound is renowned for his open and direct battle against corruption in sports. In 2005 he was named in Time Magazine’s list of 100 most influential people in the world for his relentless efforts to rid sport of performance-enhancing drugs.

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